Lead management, enrichment, and routing

Build lead management around your territories and rules, from the first form fill to the right rep.

Territories, segments, and capacity change every quarter, and routing rules rarely keep up. Leads arrive half complete, sit in the wrong queue, or reach a rep who doesn’t cover that account.

With Tines 3B, you build lead management the way your team wants it, whether that’s a routing engine in your CRM, a prioritized queue for BDRs, or scoring that explains each lead to the rep. RevOps decides how leads are enriched, scored, and assigned, without waiting on CRM admins, and updates the rules when territories shift. Anything your rules can’t place goes to a person to decide.

How it works

  1. Leads come in from forms, events, inboxes, and product activity.

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Featured build

BDR lead queue and pipeline management suite with AI co-pilot

A role-aware web application that consolidates Salesforce leads and contacts into a single prioritized queue for BDR and SDR teams, scored by urgency and supported by an AI co-pilot that helps reps research accounts, draft outreach, and raise operations tickets. Managers and directors gain roll-up views and can act on behalf of their teams, while admins can publish changes and collect feedback through a central panel. The workflow integrates Salesforce, Gong, and Claude to accelerate speed-to-lead and prevent SLA misses.

Related use cases

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