Lead routing and scoring

Get leads to the right reps faster, with smarter scoring and routing.

Getting a lead to the right person should be straightforward. But when scoring relies on static formulas and routing rules are buried in CRM settings, valuable time gets lost. Changes to territories or team structures only make the process harder to maintain.

With Tines, RevOps can take ownership of how leads are qualified and distributed, adapting the process as the business changes without depending on CRM admins.

How it works

  1. Leads are captured

    New leads are collected from forms, events and product activity.

Step 1 of 7
CoinbaseDatabricksRedditSnowflakeDropboxPinterestMongoDBSophosCanvaMcKesson

Featured build

BDR lead queue and pipeline management suite with AI co-pilot

A role-aware web application that consolidates Salesforce leads and contacts into a single prioritized queue for BDR and SDR teams, scored by urgency and supported by an AI co-pilot that helps reps research accounts, draft outreach, and raise operations tickets. Managers and directors gain roll-up views and can act on behalf of their teams, while admins can publish changes and collect feedback through a central panel. The workflow integrates Salesforce, Gong, and Claude to accelerate speed-to-lead and prevent SLA misses.

Examples

We’ve assembled a gallery of real-world, ready-to-use apps, agents, and automation templates. Start from a template or from a prompt, using natural language and your own expertise.

Explore the gallery
  1. RevOpsCapture and triage Salesforce leads with a pages and a case
  2. Enrichment

    Company and contact details added from your data providers before routing.

  3. Scoring agent

    Scores leads on fit and behavior, and writes a one-line reason the rep can read.

  4. Routing engine

    Territory, segment and round-robin rules that RevOps can see and change, with history.

  5. RevOpsSalesforce qualified lead alerts and daily digest for Slack
  6. Speed-to-lead alerts

    Alerts the rep in Slack and escalates if a hot lead isn’t touched in time.

  7. Routing and conversion dashboard

    Time to first touch and conversion by source, segment and rep.

Related use cases

Sign up today to get started or schedule time with our team to learn more.