Introducing the Tines channel partner program 

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Written by Charlie Ardagh

Right from the beginning, we’ve listened and learned from our customers, such as Mars, McKesson, and Dropbox, about which trusted advisers they lean on for guidance, about how to solve their business and technology challenges.

We’ve used this insight to establish strong relationships with 200+ of the world’s leading organizations, which includes an extensive network of channel partners like GuidePoint Security, Trace3, Evotek, and Kudelski. By focusing on these partnerships and creating an ecosystem of experts who understand Tines, together we can make it easier for our customers to focus on the work that matters most.

Launching the Tines channel partner program 

Given the surging demand for solutions that help teams operate more effectively and mitigate risk through automated workflows, it’s an ideal time for Tines to accelerate our efforts with channel partners.

We’re excited to launch our channel partner program and drive our next phase of shared growth. Our aim is to provide our solutions and service providers with a transparent model that rewards them for the investments they make in Tines and the value they create for their customers.

Joining the Tines Channel Partner Program is free and is designed to deliver the financial, technical, business, and go-to-market support our partners need to help their customers transform their workflows.

The three Tines channel partner program tiers, represented as icons: Verified, Growth and Select

The program will segment our channel partner ecosystem into three tiers, Verified, Select, and Growth, based on the investment they make in Tines and our shared customers. Members of all levels of the Tines’ channel partner program will enjoy industry-leading competitive incentives, dedicated sales and support, and a wide range of marketing and enablement tools. These rewards and resources will become incrementally more valuable as partners progress through the tiers and grow their Tines expertise and experience.

“We’re excited to witness Tines' growth with the launch of their channel program. Given that workflow automation is a top priority for GuidePoint Security customers, we anticipate further growth and evolution in this space. This channel partner program launch marks the next phase of an exciting journey for the Tines Team.”

  • Mark Thornberry, SVP Vendor Management, GuidePoint Security

A holistic approach to generating growth 

This focus on building a model that delivers shared growth for Tines, our partners, and, most importantly, our customers, has generated results that speak for themselves. In 2023, we doubled the number of partners in our ecosystem, 90% of our new customer deals involved partners, and 35% of our net new revenue was sourced from partnerships.

Data blocks: 200+ companies in Tines’ partner ecosystem; 90% number of new deals involving partners; 35% net new revenue sourced from partners

We’ve also rolled out comprehensive product and technical certifications, so that the hundreds of engineers in the Tines Partner community are fully certified on the Tines platform and equipped to provide the best possible expertise to our shared customers.

Tines' superpower is the ability to integrate processes across the entire business, so we understand the importance of collaboration and connectivity. Through holistic collaboration with our partners, we’re able to power some of the world’s most important workflows. We can’t wait to see what the next leg of the journey brings. 

Learn more about partnerships at Tines.

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