Event approval form for international field marketing teams
Build an event suggestion and approval form for sales & partner teams to request funding from the international field marketing team. The goal is to replace informal Slack DMs and hallway requests with a structured, auditable approval process. Trigger it with an HTTP route: open the form at /event-request (space-authenticated) as the entry point. Main steps, at a high level: Serve a form capturing event details, expected pipeline impact, and budget needed. Validate submissions and route them to the appropriate approver via email and Slack. Log every request centrally so field marketing can evaluate proposals against budget and pipeline goals, and track status over time. Tools used: Slack, email
What this prompt builds
An event suggestion form that lets sales and partner teams submit event proposals to international field marketing for funding approval. The workflow validates submissions, routes them to approvers via email and Slack, and logs everything centrally in a Google Sheet. Designed to replace ad-hoc requests with a structured approval process that captures budget impact and pipeline data upfront.
The problem
Sales and partner teams often submit event funding requests informally — through Slack DMs, emails, or hallway conversations — making it hard for field marketing to track budget, evaluate pipeline impact, or maintain a central record of what was approved. This workflow gives teams a structured form to propose events they want marketing to sponsor, capturing all the detail needed to allocate budget and measure ROI. The submission routes automatically to the approver, posts to Slack for visibility, and logs to a central Google Sheet so nothing falls through the cracks.
Solution and impact
The workflow replaces scattered, unofficial requests with a single, auditable approval process. Field marketing gains a complete view of event proposals and can evaluate each one against budget and pipeline goals before committing funds. Sales and partner teams get faster responses and clear visibility into approval status, while the central tracking sheet provides a historical record for planning and reporting.